Email Marketing Campaign | SendYourMedia

How Can You Repurpose A Blog Post Into An Email Marketing Campaign?

It happens to the best of us. Writer’s block. We know that we need to publish our marketing messages, but the words seem to be stuck on that eternal highway between our brain, fingertips, and the computer screen. When writer’s block strikes, try repurposing a blog posts or two by turning them into a brilliant email marketing campaign.  […]

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Successful Email Marketing | SendYourMedia

What Are The 10 Must-Have Ingredients For A Successful Email Marketing Campaign?

The Recipe for Successful Email Marketing Successful email marketing campaigns are a vital component for any company interested in connecting with customers or other businesses. Just as the perfect cheeseburger needs a few quintessential ingredients, here’s looking at you Jimmy Buffet (“I like mine with lettuce and tomato, Heinz 57 and French fried potatoes, big kosher […]

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Smarter Email Blasts | SendYourMedia

10 Rules To More Engaging, Smarter Email Blasts

Throughout the centuries written communication has taken various forms. From caveman paintings to carrier pigeons to letters delivered on horseback to the telegraph to the eventual creation of emails, the ease with which we can communicate has rapidly evolved. Today, more than half of the global population leverages the power of emails to communicate; as such, it is […]

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Storytelling in Marketing | SendYourMedia

Storytelling in Marketing: A Truth, A Lie, And A Promise

We tell ourselves truths, lies, and promises every day. In our personal lives. In our professional lives. In the morning. In the evening. No matter the time of the day we are constantly telling ourselves these things, which is where this post comes into play. We wanted to take a moment to speak to all […]

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119 Facts You Don’t Know About Email Marketing

Email marketing has lots of benefits and uses. It can help build brand awareness, trust and loyalty, while also increasing the percentage of conversions and of revisiting users. Email also happens to be one of the most effective methods of marketing, with conversion rates from email towering over the conversion rates for social media and advertising. […]

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Email Blast Tips for Startups | SendYourMedia

Do’s And Don’ts: Email Blast Tips For Startups

Billions of emails are delivered to inboxes throughout the day. Yes, you read that statement correctly. It is no longer millions, but billions of emails that are sent on a daily basis. With the amount of emails that are flooding professional and personal inboxes on a daily basis, it’s time that startups took a new […]

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B2B Email Marketing Strategies For The Record Book

B2B email marketing strategies occasionally fall behind the innovative curve that is set by popularized B2C campaigns. In an age when the recipient is receiving an influx of emails on a daily basis, it might be time to change your approach and adopt a few proven tactics. No longer is it okay for B2B marketers […]

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Send Video Emails | SendYourMedia

How Often Should You Send Video Emails?

Determining the correct email frequency is a fine art. There are sales emails, marketing emails, video emails, and even newsletter emails. How do you determine a) how often should you email your customers, and b) what types of emails you should send? Answering these two questions is made easier when you remember that there isn’t […]

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Humor in Email Marketing Campaigns - SendYourMedia

When To Use Humor In Email Marketing Campaigns

“Two vultures board an airplane, each carrying two dead raccoons. The stewardess looks at them and says, “I’m sorry gentlemen, only one carrion allowed per passenger.” This joke might have made a few of you giggle, some of you might have burst out laughing and immediately hit share (thanks for that!), and for the category […]

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