Depending on your industry, your B2B marketing can be quite a task to organize, execute, and find success with. There are many balls to juggle, and tactics to explore. One way that B2B companies have found some success is by utilizing a customer marketing program, in order to build customer loyalty, extend customer life, and even gain new business through referrals. The challenge is knowing how to reach customers in a way that they’ll respond. This may seem like an easy task since they are typically already in contact with your company, but can actually prove to be quite challenging.
No matter what your offering is, maintaining a relationship with your customers takes a bit of work. But that doesn’t mean it has to be unpleasant! Building a better relationship between your company and your customers just takes a little bit of work and passion. In fact, it has a close resemblance to account-based marketing. With that in mind, we’ve found some interesting insights into customer marketing in Koyne’s 2017 State of Customer Marketing Report. Within this report are tons of ideas and information regarding customer marketing and how it can be effective for B2B Companies.
How to Reach Customers in 2017: The Infographic
Now, not many people want to (or have the time to) download and read an entire report. To make it easier to digest, Digital Marketing Philippines pulled the top 8 methods of reaching customers from Koyne’s report and compiled it into the well-designed infographic below. How many of these ideas have you tried in your own business?