It happens to the best of us. Writer’s block. We know that we need to publish our marketing messages, but the words seem to be stuck on that eternal highway between our brain, fingertips, and the computer screen. When writer’s block strikes, try repurposing a blog posts or two by turning them into a brilliant email marketing campaign. […]
How do you attract new customers? How do you connect with existing customers? How do you develop personalized content that can still be sent as part of a large scale marketing campaign? Answering these questions starts with an understanding of the importance of, and how to create buyer personas. A buyer persona (or audience persona) is essentially […]
Email marketing only works if you have clean email lists. This is a plain and simple truth that is often forgotten in an age when marketers are constantly trying to come up with “the next viral sensation.” Clean email lists not only ensure that you have the maximum deliverability rate, but also help you to save time, […]
The Recipe for Successful Email Marketing Successful email marketing campaigns are a vital component for any company interested in connecting with customers or other businesses. Just as the perfect cheeseburger needs a few quintessential ingredients, here’s looking at you Jimmy Buffet (“I like mine with lettuce and tomato, Heinz 57 and French fried potatoes, big kosher […]
The use of video across business sectors has grown by leaps and bounds. From conducting video interviews to sending video email marketing campaigns, video is an ideal tool for helping businesses connect on a global scale. However, did you know that video can also be used to improve employee and customer collaboration? That’s right, emerging […]
All businesses want to streamline their ability to create, publish, and manage digital content. However, in an effort to simply choose a one-size-fits-all solution, many businesses leap before they research. To help you find the right online Content Management System (CMS) for your current and future needs, we have gathered together a few must have features and […]
Throughout the centuries written communication has taken various forms. From caveman paintings to carrier pigeons to letters delivered on horseback to the telegraph to the eventual creation of emails, the ease with which we can communicate has rapidly evolved. Today, more than half of the global population leverages the power of emails to communicate; as such, it is […]
If a picture is worth a thousand words and a rose by any other name would smell as sweet, then what are we left with? The answer is simple: the power of color imagery and color psychology. Colors have the unique ability to evoke an emotional response in a way that words sometimes cannot. In […]
Video is one of the fastest growing digital media. 2016 saw a 32 percent increase in the number of videos uploaded on a daily basis. Part of the increase in video popularity is the ease with which it can be consumed on multiple platforms. From social media networks to embedded video emails, marketers should capitalize […]
Throughout the centuries written communication has taken various forms. From caveman paintings to carrier pigeons to letters delivered on horseback to the telegraph to the eventual creation of emails, the ease with which we can communicate has rapidly evolved. Today, more than half of the global population leverages the power of emails to communicate; as such, it is […]
